In the competitive world of short-term rentals, it's not just location or price that determines success—good design plays a major role in driving bookings and creating memorable guest experiences. Guests want more than just a place to sleep; they want a space that feels comfortable, inviting, and visually appealing. In fact, platforms like Marriott Bonvoy, which has recently expanded into the vacation rental market, prioritize design so highly that they won’t even list homes that don’t meet their strict design standards. Let’s explore why design is key to your Airbnb’s success and how you can leverage it to maximize bookings.
Why Good Design Matters in Short-Term Rentals
Guests expect an experience, not just a stay. The visual appeal and functionality of your space influence how guests feel and whether they book your property. Here’s why design can make or break your listing:
First Impressions Count: Your photos are the first thing potential guests see when browsing Airbnb, VRBO, or Booking.com. Well-designed interiors immediately catch the eye, stand out among other listings, and make people more likely to click through for details. Clean lines, cohesive color schemes, and intentional furniture choices convey a sense of style and professionalism.
Higher-End Listings Are Growing: Platforms like Marriott Bonvoy’s Homes & Villas curate only the most exceptional homes, many of which adhere to high design standards. Marriott Bonvoy, for instance, is selective in choosing properties for its platform, focusing on homes that have unique, well-thought-out designs. These premium rental sites refuse to list properties that don’t meet a minimum design threshold, showing just how crucial this factor is in the high-end market.
Design Enhances Guest Experience: Thoughtful design is about more than aesthetics—it’s also about functionality. Well-planned spaces feel more spacious, comfortable, and user-friendly. When a space is easy to navigate and offers features like ample lighting, comfortable seating, and uncluttered surfaces, it helps guests feel more at home and enhances their overall experience.
Design Reflects Care and Quality: Guests interpret a well-designed space as one that is cared for and well-maintained. Conversely, a poorly designed or cluttered space may raise concerns about cleanliness and upkeep, which can deter bookings. Whether it’s small details like matching linens or bigger design elements like custom furniture, these touches signal to guests that you’ve invested in your property and care about their stay.
How Clutter Deters Guests
While a well-designed space invites guests in, clutter does the opposite. Cluttered spaces not only photograph poorly but also create an overwhelming environment for guests. Here’s why you should keep clutter to a minimum:
It Makes Spaces Look Smaller: A cluttered room appears cramped and smaller than it actually is. In photos and in person, open spaces with minimal decorations create a sense of calm and spaciousness, which guests appreciate. Keep countertops and tables clear, and choose a few key pieces of decor that tie the room together without overwhelming the space.
It Distracts from Key Features: If your property has beautiful features like large windows, scenic views, or unique architecture, clutter can detract from these assets. Keeping the space simple allows these elements to shine, which can be a big selling point for potential guests.
It Can Imply Poor Maintenance: A cluttered space may give off the impression that the property isn’t well-kept. Guests might wonder whether the home is clean or if it has been properly cared for. A tidy, minimalist approach is not only visually appealing but also suggests that the property is well-maintained.
Design Tips to Boost Your Airbnb’s Appeal
Ready to up your design game? Here are some practical tips to enhance your space:
Embrace Neutral Palettes: Neutral color schemes, like soft grays, whites, and earth tones, create a calming atmosphere and appeal to a wide range of guests. These colors also photograph well and make your space look brighter and more inviting.
Add Local Touches: Incorporate elements that reflect your location. For example, properties in Philipsburg, Montana, might feature local artwork, rustic wooden furniture, or cozy blankets that evoke the surrounding nature. These touches give your space a unique sense of place, making it memorable for guests.
Invest in Quality Furniture: Durability matters in short-term rentals. Choose furniture that’s not only stylish but also built to withstand wear and tear. Look for items that are both comfortable and functional, like a sturdy dining table or a plush sofa that invites guests to relax.
Focus on Lighting: Good lighting can transform a room. Ensure your space is well-lit with a combination of natural light and warm-toned lamps or overhead lights. Consider adding dimmable lights for flexibility and ambiance.
Keep Decor Minimal and Cohesive: Less is often more when it comes to decor. Stick to a few well-chosen pieces that complement each other and the overall style of the home. A clutter-free environment feels more organized, giving guests space to relax.
Design Drives Bookings
Good design isn’t just about aesthetics—it directly impacts your Airbnb’s profitability. Properties that invest in thoughtful, cohesive design are more likely to stand out on listing sites, attract more bookings, and even command higher nightly rates. Whether you're looking to update your space or start fresh with a new property, investing in design will pay off in the long run.
At Pintler Cabins, we specialize in helping property owners transform their rentals into beautifully designed spaces that guests love. From local decor to strategic layouts, we can help you create a standout property that drives bookings and delivers unforgettable guest experiences.
Sources
Marriott Bonvoy Homes & Villas: Marriott Design Standards for Short-Term Rentals
Plum Guide: Curated Vacation Homes
Airbnb Host Resources: Design Tips and Listings That Stand Out
Comments